Why is content marketing such a powerful tool?
It’s hard to understand why so many people are spending so much time investing in making “free content” when there are so many other things to do in building a business.
Have you ever made a product and wondered why it didn’t go anywhere, or feel like you’re spinning your wheels at your company throwing content at the wall to see what sticks? For a long time, I felt like content creation was a mystery. It made me wonder: how do some people grow audiences quickly and generate revenue so fast? Why do some products get made and launch to the sound of crickets?
Let’s stop making products that don’t go anywhere, and let’s start making work that matters.
When I was starting out, I wrote and wrote (more than 100 essays!) and nothing seemed to work. That was before I realized how to start sharing my work in ways that actually spread my message. (It turns out pushing “publish” on Wordpress and waiting for people to show up doesn’t really work.)
Last month, we opened up the course to pre-registration for a very short time and the spots sold out quickly.
This Thursday, we're opening up the course to a small group of students to join in on our next class.
If you want to learn about marketing, creating content incentives, growing your email list, and building an audience, then we made this class for you. Make sure you're on the class access list to get notified of the next enrollment period.
What’s the course about?
Content Marketing is part science, part inspiration. It’s a blend of using your intuition and creativity, and also getting real about what it takes to grow an audience. You have to wear the hat of both a scientist and an artist, leaning on hard data as well as on your intuition.
In short, Content Marketing is the beautiful art of making work that matters — and then finding ways to share it with people who want to see it. If you’re tired of creating content that doesn’t go anywhere, you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.
What will you learn?
- Common content marketing mistakes
- How to grow an audience
- Relationship building strategies
- How to create highly valuable content
- Publishing, PR, and promotion best-practices
- How to use landing pages, A/B testing, and email optin strategies to get real results
What’s included with the course?
One Month Content Marketing is a series of video lessons, tutorials, and private instruction that will show anyone (even a beginner) what content marketing is, and how to come up with great ideas for creating inspiring content. The course includes:
- A series of daily video lessons (over six hours of video) that will take you inside content strategy, audience building, copywriting, and more.
- Course projects that teach you how to actually do it yourself
- Strategic publishing best practices (and how to pitch websites to spread the word about your work)
- Copywriting, content, and storytelling best practices.
Who should take this course and why?
If you've ever written a blog post, made a fancy PDF, or shared an image only to hear the sound of crickets, or you’re tired of creating content that doesn’t go anywhere, you’ll learn our proven strategies for building an audience, growing your leads, and creating valuable content that actually gets shared. Along the way, I’ll share with you specific strategies for growing an audience, building a body of work, and positioning you (or your company’s executives) as a thought leader within your industry.
If you’re a business owner that wants to get more attention for your work, a marketer looking to up your game, or somebody who’s looking to switch careers by expanding your skill set, this class is for you.
What does the course cost?
There are two class tracks you can take: you can take the self-guided class, which is $299, and work through the projects and videos at your own pace. You'll get access to our community forums, project worksheets, and videos.
If you want to go deeper and schedule mentoring sessions with me and my expert teaching assistants, you can get one-on-one time to review your projects, get feedback on your headlines and strategy, and ask about anything that comes up. The mentoring package includes 4 mentoring sessions throughout the class with live office hours and is $499.
When does the class start?
The first round of students will start taking the class this week, February 26th. You'll have access to the course as long as you'd like. We'll sell a limited number of spaces to the class this Thursday, February 26th.
How do I sign up?
To get access to the course, click on the button below.
Tags: Content Marketing