Business

Exit Strategies for Startups

Wait — you just started a company, why do you need an exit strategy? The nature of being the head of a venture-backed startup is that...
Mattan Griffel
2 min read

What Are the Best Project Management Software and Tools?

Whether you are a one-person show or running a large startup with multiple teams, project management is important. Good project management can ultimately mean...
Chris Castiglione
7 min read

How to Get a Job at a Startup

How to get a job at a startup People are constantly asking me how to get a job at a startup. It’s can feel like...
Mattan Griffel
4 min read

Calculating Freelance Web Developer Rates

Asking for an average freelance web developer hourly rate is much like asking how much someone in the US pays in rent. Just as...
Chris Castiglione
3 min read

Startup NDAs: Why you shouldn’t be afraid of someone…

This is probably the biggest topic I run into when I talk to would be founders. They ask questions like: How can I protect...
Mattan Griffel
3 min read

What is Growth Hacking?

Growth Hacking is Marketing + Coding. Growth hacking is marketing + coding. It includes things like: landing page optimization, SEO, public relations, advertising, and...
Mattan Griffel
32 sec read

25 Essential Books on Storytelling, Copywriting, and Marketing to…

How do you teach yourself about storytelling? Why is it that some copywriters seem to nail it, while others flounder? These were the questions...
Sarah Peck
9 min read

Creating A Strong Product Differentiation Strategy

Imagine a customer is leaving a restaurant and choosing between calling an Uber or a Lyft. He knows he wants to get home as...
Chris Castiglione
3 min read

How To Decide Between Indiegogo vs. Kickstarter

As an entrepreneur, three of your favorite words are most likely “let’s DO this!” Advanced thinking and forward motion are where your comfort levels...
Chris Castiglione
3 min read