Getting Started

If You're Not Embarrassed By Your Startup, You Launched Too Late

"If you're not embarrassed by the first version of your product, you've launched too late." — Reid Hoffman

If your startup is successful, no one will remember how ugly your product looked the day you launched. (And if it’s not successful, no one will care.)

When we think about successful companies like Google, Facebook, and Twitter, we tend to forget the modest beginnings from which they came. As Paul Graham recently wrote, “Think of some successful startups. How many of their launches do you remember?”

In celebration of modest beginnings, here’s a dose of reality: I recently came across the landing pages of some of the most successful companies we know. This is something everyone should see.

The moral of the story: don’t name your company BackRub. Also, don’t worry about making something pretty, worry about making something people love. As Reid Hoffman (the founder of LinkedIn) once said, “If you are not embarrassed by the first version of your product, you’ve launched too late.” 

It's easy to say "have a growth mindset," and "follow lean startup principles." It's a lot harder in reality, when you have to launch quickly, and put out versions of your product that feel unfinished, raw, or even ugly. Take a look at the startups below, and how they launched their first product — and maybe you can launch a little earlier. Or a lot earlier.

(Credit goes to Phil Pickering for finding these.)

Twitter’s first landing page:

original-twitter

Early Facebook screenshot:

original-facebook

Early Google homepage (from 1997):

google-original-homepage

The precursor to Google, BackRub: 

google-backrub

An even earlier Google homepage:

google-after-backrub

Yahoo!’s homepage in 1994:

original-yahoo

Early tumblr dashboard screenshot:

original-tumblr

Early Amazon homepage screenshot:

original-amazon

Apple circa 1997:

original-apple

AuctionWeb before it became eBay:

original-ebay

Burbn (a Foursquare clone) before it pivoted to… Instagram:

original-instagram

The first ever prototype of Foursquare (shown at SXSW in 2009):

original-foursquare

Reid Hoffman’s original LinkedIn:

original-linkedin

And finally… Reddit (some things never change):

original-reddit

What stands out to you? How would you have designed things differently?

It's easy to think that you need to have a great design and get everything polished before you release it to the world. In reality, you should launch things as soon as you can, as quickly as you can, to get validated learning. The Lean Startup talks about this as validated learning — getting immediate feedback from users as to what they actually want, not assuming you know all the answers.

How can you launch a beta version earlier? Why is getting feedback on a somewhat-shitty design more valuable than perfecting a design that no one wants? Post your thoughts in the comments below.

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Tags: Startups

Mattan Griffel

Mattan Griffel

Mattan Griffel is the CEO & co-founder of One Month. Teacher at General Assembly. Studied Philosophy and Finance at NYU. Named to Forbes 30 Under 30 in Education. Featured in BusinessWeek, MIT Technology Review, Huffington Post, Mashable and The Next Web.

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