Getting Started

Learn How to Launch An MVP in One Minute

Key Takeaways

A Minimum Viable Product centers upon the idea that you should release a new product ASAP. Don't spend nine months building all the features. Instead, build the most important features -- just enough to learn whether or not people even want the thing you're making. 

Repeat after me: an MVP means getting the most learning for the lowest amount of effort. Ask yourself, "How can I get this product in front of people as quickly as possible?" 

Example of Minimum Viable Product in action

  • Dropbox started as an MVP
  • Here at One Month, we use Launchrock to build a landing pages, and to collect email addresses for classes that aren't yet in development. This helps us learn which classes are most in demand. 

How to Learn to Build an MVP Today

  1. Steve Blank, and Eric Reis: Read about the experts and follow them on Twitter (5 minutes).
  2. Data Drive Products Now! (slideshow): Check out this cool case study from on Etsy developer Dan McKinley (12 minutes).

Additional Resources 

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Chris Castig

Chris Castig

Chris is a lifelong learner who doesn’t believe that learning stops when class stops. Known affectionately as “Castig,” he loves teaching, exploring new media, and continuously crafting new ways to deliver excellent (and enjoyable) ways to learn. He’s a developer, musician, and student of improv; he’s built a speciality in UX strategy and Front-end with ten years developing digital products for the likes of The Black Eyed Peas, Toyota, and American Express. In the past, he’s led on-site training programs for American Express, The New York Stock Exchange, and General Electric.

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