Mattan Griffel Co-founder of One Month. Faculty at Columbia Business School. I write about startups, technology, and philosophy.

What is Growth Hacking?

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Growth Hacking is Marketing + Coding.

Growth hacking is marketing + coding. It includes things like: landing page optimization, SEO, public relations, advertising, and copywriting.

When you think about the fastest-growing startups (Instagram, Pinterest, Facebook, etc) it’s amazing to think how quickly these companies grew! And how did they grow that quick? They have growth hackers (marketers who understand data and code) to accelerate their growth.

Examples of a Growth Hacker’s Responsibilities

  1. A/B testing landing pages
  2. Capturing emails before you launch your product
  3. Optimizing the virality of your product so that more people use your product.

How to Learn Growth Hacking

  1. Read “Growth Hacker is the new VP Marketing” by Andrew Chen
  2. Read “Find a Growth Hacker for your Startup” by Sean Ellis

Online Growth Hacking Course

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Mattan Griffel Co-founder of One Month. Faculty at Columbia Business School. I write about startups, technology, and philosophy.

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