Business

How Will You Make Money?

    You should have an answer to the question “How will you make money?” early on. You may even have several answers. It...
Chris Castiglione
1 min read

25 Essential Books on Storytelling, Copywriting, and Marketing to…

How do you teach yourself about storytelling? Why is it that some copywriters seem to nail it, while others flounder? These were the questions...
Sarah Peck
9 min read

Learn to Become a Web Developers: Roles & Responsibilities

Who is on a web development team?  The four most important roles on a web development team are: User Experience (UX) Information Architecture (IA)...
Chris Castiglione
53 sec read

What is Growth Hacking?

Growth Hacking is Marketing + Coding. Growth hacking is marketing + coding. It includes things like: landing page optimization, SEO, public relations, advertising, and...
Mattan Griffel
32 sec read

LLC vs. Corporation: Which is Right for Startups?

If You’re Starting A Startup: If you’re starting a startup, and you want to deal with equity, you’ll need to start something known as a...
Chris Castiglione
48 sec read

Why Should You Incorporate Your Startup In Delaware?

Startup Series: Why Delaware? Why should you incorporate your startup in Delaware, even if you’ve never been there?* A whole lot of companies in...
Mattan Griffel
1 min read

Learn How to Launch a Minimum Viable Product (MVP)

Minimum Viable Product (MVP): a product with just enough features to satisfy early customers What is a Minimum Viable Product? A Minimum Viable Product...
Chris Castiglione
1 min read

If You’re Not Embarrassed By Your Startup, You Launched…

“If you’re not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman If your startup is successful, no one will...
Chris Castiglione
1 min read

Creative Email Campaigns: Why an Online Education Company Sent…

Can a coding company send a relevant email about football? Or will we just spam our friends and students? Every week, over team brainstorms...
Chris Castiglione
7 min read