Chris Castiglione Chris Castiglione is an educator. He is the co-founder of One Month, and an adjunct professor at Columbia University Business School. His mission is to use storytelling as a tool to inspire positive change in the world.

Learn How to Launch An MVP In One Minute

53 sec read

Key Takeaways

A Minimum Viable Product centers upon the idea that you should release a new product ASAP. Don’t spend nine months building all the features. Instead, build the most important features — just enough to learn whether or not people even want the thing you’re making.

Repeat after me: an MVP means getting the most learning for the lowest amount of effort. Ask yourself, “How can I get this product in front of people as quickly as possible?”

Example of Minimum Viable Product in action

  • Dropbox started as an MVP
  • Here at One Month, we use Launchrock to build a landing pages, and to collect email addresses for classes that aren’t yet in development. This helps us learn which classes are most in demand.

How to Learn to Build an MVP Today

  1. Steve Blank, and Eric Reis: Read about the experts and follow them on Twitter (5 minutes).
  2. Data Drive Products Now! (slideshow): Check out this cool case study from on Etsy developer Dan McKinley (12 minutes).

Additional Resources

Chris Castiglione Chris Castiglione is an educator. He is the co-founder of One Month, and an adjunct professor at Columbia University Business School. His mission is to use storytelling as a tool to inspire positive change in the world.

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