Marketing Strategies

Creative Email Campaigns: Why an Online Education Company Sent…

Can a coding company send a relevant email about football? Or will we just spam our friends and students? Every week, over team brainstorms...
Chris Castiglione
7 min read

How to Successfully Promote and Market Your App

Stories about successful apps are everywhere — Mint, Flipboard, Uber and many others. The companies behind these successes built apps that quickly rose to...
Chris Castiglione
3 min read

Creating A Strong Product Differentiation Strategy

Imagine a customer is leaving a restaurant and choosing between calling an Uber or a Lyft. He knows he wants to get home as...
Chris Castiglione
3 min read

Content Marketing Isn’t The Dirty Word You Think It…

People call me a “content marketer” often (not sure if it’s a compliment or insult), so let’s talk about how you can use the...
Chris Castiglione
6 min read